NEW DELHI: Leading biscuit maker Britannia said on Monday it is contemplating raising the prices of its products by 8-12% to cope with the rising input costs. “We have seen an increase of around 20% in input costs in various categories since last year or so.

If the inflationary trend continues, we may have to hike prices of our products,” Britannia industries V-P (Sales, Marketing and Innovation) Neeraj Chandra said. “We cannot predict the time period or the percentage of hike,” he said, adding the rise would be around 8 to 12%. The company, at the same time, would continue to add its production capacity and increase investment for brining out new products and formats.

He said biscuit industry is a “mass and scale based one and, therefore, the rising input costs cannot be absorbed over a longer period of time.” He cited the prices of wheat, sugar and crude oil as the primary factors behind rise in cost prices