LG Electronics (LG), a worldwide technology and design leader in mobile communications, today unveiled its future line-up products at the Mobile Asia 2008. The focus products in this event include the recently launched professional level camera phone LG Viewty (KU990), the interact-pad based KF600, the slim and stylish Design with interactive touch lighting phone KF510 and the much awaited smart phone KS20.
At the Mobile Asia 2008, LG will build on the momentum for touchscreen phones that it generated last year when it launched the Viewty-KU990, the first phone with a full LCD touchscreen. The company developed its new phones based on insight from customers and designed them to be easier and more convenient to use.
LG Viewty has already received accolades for its high-end digital camera functions and full touchscreen LCD, which have driven tremendous sales globally as well as in the Indian market. The LG-KF600's InteractPad™ feeds forward commands to users and seems almost to read their minds. The super slim LG-KF510 provides animated feedback to users with its unique, touch sensitive LED panel. Both the LG-KF600 and LG Viewty have received the prestigious iF Product Design Award in 2008.
Speaking on the interesting line-up for the year, Mr. Anil Arora, Business Group Head, GSM, LG Electronics India Pvt. Ltd. said, "This year LG will tighten our focus on creating products based on insight from our customers. We give equal importance to advanced features, multimedia capabilities as well as ease of use. Our new phones are a reflection of our commitment towards the same.
He further commented, "Our future line-up of GSM phones with "intuitive intelligence" based technology not only meet, but exceed our customers' needs. The adaptability of touchscreens makes them a crucial element in creating more intuitive user interfaces. We see touchscreens as a growing trend in the mobile industry and are proud of our latest phones, which give us product leadership in this area."
LG's highlighted products at the Mobile Asia 2008 include:
LG Viewty (LG-KU990): The LG Viewty, a professional-level camera phone, includes features found on many high-end stand-alone cameras, including a manual focus option, an image stabilizer and an ISO up to 800 for indoor or night shooting. The phone, equipped with 5.0 Megapixel camera, also records video at up to 120 frames per second, the highest frame speed ever for a handset camera, which can be edited and uploaded directly to YouTube. A 3.0-inch touch screen and Mobile XD™ engine provide a wider and more vivid display while a jog wheel on the back maximizes usability. An attached stylus allows users to digitally "write" on photos and edit files.
LG-KF600: The LG-KF600 is so intuitive that it seems almost to read your mind. The phone's InteractPad™ replaces physical buttons with virtual navigation keys that feed-forward menus that are tailored to fit the task at hand. The InteractPad™ eliminates the need to memorize which key does what when using the phone's 3 megapixel camera, MP3 player, video recorder and even when making phone calls or sending text messages. The LG-KF600 is as stylish as it is functional, with a high-gloss finish and easy to grip trapezoidal shape. The phone won a 2008 iF Product Design Award.
LG-KF510: The extra slim and superbly beautiful LG-KF510 slider phone represents the height of fashion and the best in technology. Gradated metallic Stardust Dark Gray and Sunset Red color schemes form the basis for its design, reinforced by a dynamic touchpad with interactive touch lighting and emotional animation. The LCD includes power saving auto luminance control and is covered by tempered glass, which gives the phone a great sheen and lasting durability. The phone's Smart Camera has a startup time about one second, image stabilization, LED flash and red eye reduction. Rounding out the features are an MP3 player and the ability to record and play back QVGA video.
LG-KS20: The updated LG-KS20 slim smartphone, is designed to enrich the mobile internet experience. It features full internet browsing capabilities, and downloads everything from music and video clips to push e-mail at speed of 3.6 Mbps through HSDPA. It also allows for advanced features like video-conferencing, taking advantage of the phone's dual cameras. The LG-KS20's minimalist concept will appeal to those who admire a phone for its design as much as its features. The phone uses an intuitive touch input technology and large LCD screen to maximize its internet usability. The handset is powered by Microsoft's Windows Mobile® 6 software